New Mexico is rich in lakes, rivers, forests, canyons, and mesas. The mild temperatures, sunny weather, quiet and economical locales, friendly people and lots of activities makes it a draw for snowbirds.

Many of New Mexico's assets are traits that can't be boxed up and shipped out of state. How do you sell spectacular scenery, moderate climate, slower pace of life and low cost of living? It is the Land of Enchantment.

New Mexico is rich in old mining, ranching and railroading towns. The ghosts of Billy the Kid, Pat Garrett, John Chisum, and even Pancho Villa, all famous (or infamous) figures in New Mexico history, can be felt in many of the towns. Visitors can travel to these old places on the state's beautiful scenic byways, stopping at one (or several) of New Mexico's national and state parks and monuments along the way.

There are dormant volcanoes, ancient lava flows, ice caves, fossil sites, archeological digs, and unique geology throughout New Mexico, just waiting to be explored.

Boating, fishing, rafting, sailing, scuba diving in Santa Rosa's famous Blue Hole, and water skiing are all happening right there in New Mexico.

There are great rivers for all levels of rafting and great fishing, with a variety of lakes for sailing, windsurfing and swimming.

The opportunities for outdoor sports and recreation in New Mexico are as varied as the state's terrain. Few states can boast six of the Earth's seven climatic zones, nor are they blessed with the towering mountains that rise above New Mexico's high desert plains.

Golfers enjoy year-round golf on spectacular New Mexico courses. New Mexico is home to over 70 golf courses, from nine-hole to university; municipal to world-class resort courses.

An outstanding golfing experience is a short drive away from any place in New Mexico.

The mystique of New Mexico's American Indian tribes is extremely powerful. The Navajo, Apache, Ute, Hopi and Pueblo cultures all call New Mexico home. Their unique languages, colorful dances, distinct arts and crafts, and cultural stories and traditions have been passed down through the generations and are intrinsic to the Land of Enchantment.

The spiritual roots that sustain the state's various tribes, connecting them to the earth and sky, to wind and water, to sun and moon, and to their ancestors, are a prominent part of New Mexico’s rich cultural history.

The generally mild, dry, sunny climate, makes New Mexico a mecca for outdoor recreation. Many people seeking a mild and dry climate from health reasons find the State a desirable place to visit, and then to stay.

The people, the culture, the landscape, the climate — New Mexico just gets under your skin and takes hold. Whatever form it takes, the New Mexico mystique is a powerful force to reckon with.

Renowned New Mexico artist Georgia O’Keeffe once said, "If you ever go to New Mexico, it will itch you for the rest of your life." Millions of folks from all over the world have come to know exactly what she meant.